Designing a bespoke customer relationship programme
Global digital performance marketing company Criteo needed a way to better get to know their top clients and prospects. We partnered with them to create the Criteo Collective, an exclusive club for business leaders in eCommerce and technology, brought together through a series of invitation-only experiences - including race sailing on the Solent, a trip to the Euros, and an access all areas visit to the Web Summit. All designed to attract senior level folk and help Criteo build meaningful relationships, a greater understanding of their clients' businesses, with the happy result of increased revenues.
Our work on this project spanned a year as we became an extension of the Criteo team. We developed the concept and brand identity, built and delivered the event programme, managed the logistics and production, and took care of the event marketing – from the microsite to invitation materials, including creating a beautiful coffee table photobook which served as a direct mail piece inviting people to join the collective.
We also took care to add extra special touches wherever we could – on our sailing trip we equipped guests with Helly Hanson sailing jackets and sun cream and laid on a gourmet picnic lunch; and for our ‘digital builder’ day we took over a stunning Grand Designs loft-style conversion of a former violin factory.
“A truly eye opening and inspiring event. Organised seamlessly and faultlessly. Great hotel, great company, great programme. I particularly enjoyed the start-up shark tank session but it would be wrong to single out one thing because it was across the board awesome.”
Joel Brandon-Bravo, Managing Director, UK, Travelzoo
"Thank you for an incredible experience. The company, game and organisation was phenomenal. Great memories that reflect the strength of the relationship with the Criteo team.”
John Bovill, IT and eCommerce Director, Monsoon Accessorize