An afternoon of inspirational content, cocktails and pedalo-ing on the Serpentine...

The brief

A summer event for 100 digital marketing and eCommerce contacts in Criteo’s Retail and Travel client base, which would combine marketing insight and some summer fun.

The solution

A hands-on thought-provoking view of the future of customer experience held at the glorious, Zaha Hadid-designed Magazine Restaurant in Kensington Gardens with keynotes from Wired Editor, David Rowan, and German futurist, Dietmar Dahmen. Coupled with a gallery of immersive installations demonstrating Virtual Reality, AI and delivery robots in real world applications.

Proud moments:

Powering an event of full-on participation: with Google glasses for all, and voting on future trends via audience engagement app Glisser.
Curating the cream of the latest customer experience from digital showrooms and shop floors made by Imagination, Inition, Holition, Starship, Digital Genius and Village.
Pedalo racing on the Serpentine in the summer sunshine wth Forgather (the next generation) providing the pedaling power.
Breaking the cardinal rule and holding the event on a Monday, and getting a full house.