Moving Lifecycle up a gear
The brief
Ometria - the customer marketing platform for retail - wanted support taking their Lifecycle conference to the next level. Needing a partner who understood both the commercial and content demands of growing the event for a discerning retail audience, Ometria chose us.
The solution
Over 300 retailers congregated to share, learn, and debate how to better earn the loyalty of their customers. The event boasted an industry-leading speaker lineup including eve Sleep, MADE.com and Forrester. We co-curated a full day of talks, panels, break-out sessions and community discussions shaping content that covered personalisation, the power of storytelling and customer marketing in a post GDPR world and ensured that onsite logistics were silky smooth.
Our role
Forgather was in the project management driving seat - wrestling with the budget, tackling sponsorship sales and management, building the agenda, and ensuring that all elements of the event planning and production were on track. This freed up Ometria to focus on driving ticket sales in the year they switched to a paid-for business model.
Proud moments
Delivering content with actionable insights. 100% of the audience said they learned something new that they could apply to their own roles.
Increasing ticket revenues by 193% and sponsorship revenues by 20%
Creating a bargain, ‘living’ stage set filled with 150 plants provided as sponsorship-in-kind from Patch, to complement swish Scandi-chairs borrowed from MADE.com
Using WATCHOUT multi-display software to bring the event brand to life in synchronized animations throughout the day.
Praise
“A welcome space to engage and share ideas, knowledge and experiences. Taking away a deeper understanding of current thinking that is relevant to our business.” - Alex Grandtisch, The Natural Shoe Store
“A great breadth of very current and relevant CRM insights by leading ecommerce speakers at leading ecommerce companies with helpful and actionable takeaways” - Kelly Wan, Lovecrafts
“Unlike many other events, Lifecycle retains a core focus that is centred around experience and insight from real professionals” - Jack Cooper, Andertons Music
