The Art of Location

Originally founded in New York, global location data management leader Yext launched in London in 2016, and needed to make their mark on the UK retail and tech scene. We partnered with Yext to create a series of events that would help raise brand awareness and drive new business. The first event The Art of Location, marked the official arrival of Yext in London, and took place at the Viewing Terrace, on the 10th Floor of the Switch House, the brand new development at the Tate Modern. 

Proud moments:

  • Challenging guests' perception of location and the nature of trespass with stellar speaker and urban explorer Dr. Bradley Garrett.
  • Bringing the content and location to life by using AR app Skignz to place digital signs over landmarks seen from the Viewing Terrace.
  • Our quickest ever venue turnaround; we transformed the space in just one hour between the gallery closing to the public and our guests arriving...


“The Art of Location was a key event for Yext, as we celebrated our official launch in the UK. With our marketing team based in the US, we needed a trusted event partner to be an extension of our team and manage things on the ground seamlessly. Forgather are creative, versatile, brimming with great ideas and always a pleasure to work with. Like everything we’ve collaborated on, the event was faultlessly executed, and we were thrilled to achieve a great turnout and tremendous feedback from both attendees and senior leadership”.

Jon Buss - Managing Director, Yext